Backgrounder - Destination Yukon

The Yukon Government’s Department of Tourism will receive $525,000 through the Community Adjustment Fund (CAF) for their Destination Yukon project. Destination Yukon is a marketing and public relations plan to attract more Canadian travellers to the Yukon from high potential areas such as Vancouver, Toronto, Edmonton, and Calgary. Elements of the project will include targeted online and mass media advertising, trade and consumer shows, and other public relations activities. This project will capitalize on the images, video, enhanced website capabilities and other assets developed with previous funding provided under the SINED and CAF programs. The campaign will include promotion of winter and summer tourism that will benefit Yukon businesses and communities.

Supporting Tourism, Supporting Canada's Economy

CAF was designed to assist communities, particularly those with a reliance on resource-based industries and the manufacturing sector, to maintain employment and to adjust and restructure their economy. Many projects funded under CAF build on partnership arrangements already in place, and provide a legacy of longer-term ecological and/or economic benefits.

Canada’s Economic Action Plan   provides $1 billion over two years under CAF to address the short-term economic needs of Canadian communities impacted by the global recession. CAF is delivered by CanNor in the three territories, and by the other federal economic development agencies in the provinces. The Agency has received $32.8 million over two years for the North.

For more information about CAF.